Description
For years, IoT has been positioned as the next big thing. Hundreds of millions have been invested, pilot projects have been launched, and industry reports keep predicting rapid growth. Yet, real adoption remains elusive.
Why do so many IoT projects fail to scale? Why do companies hesitate to move beyond the pilot phase? And why does it feel like the world is ignoring a technology that was supposed to change everything?
Afzal Mangal takes a critical look at the IoT industry and lays bare the uncomfortable reality most prefer to avoid. This book does not dwell on abstract theories or wishful thinking. It cuts through the noise to reveal what is really holding IoT back and more importantly, how to fix it.
With 70 concrete actions, this book provides businesses, marketers, and industry leaders with a direct and practical approach to making IoT work. From breaking through customer resistance to making IoT an unavoidable part of the conversation, it delivers the tools needed to drive real adoption.
If you work in IoT or want to understand why it has not taken off, this book will change the way you see the market.